Whenever I am asked for my budget, whether it is in business for a marketing plan or advertising opportunity, or personally for a trip planned or party to throw, I balk. You see budget implies “limitation” and since I live an unlimited life that goes completely counter to my values. This same reaction occurs with most individuals. We don’t want to: a) admit that we have a limitation or b) share that limitation with anyone else. However when asked what I am willing to invest, I become much more open and willing to discuss exactly that, an investment.
In business, I guarantee you will find greater success when you replace the word budget in your client conversations with the word investment. After all aren’t your services or product providing a valuable ROI? Budgets are simply for line item expenses, no return. An investment is not a line item and doesn’t have to rely on fitting into a budget! It offers a valuable return on investment that can be calculated and measured. This has allowed me to take a budget design project of $30K and turn it into an investment of $150K. What will changing your semantics do for you?
– – – – –
Want to Use This Article in Your E-zine or Website? Simply include the text here, with a link to www.melissagalt.com. Online entrepreneur Melissa Galt, “The Lifestyle Diva,” publishes “Interior Destinations” a monthly ezine with 1500+ subscribers. If you’re ready to jump-start your life, create comfortable and personal home interiors, define your personal image and style, plan exciting travel and adventure, develop the career of your dreams, and pursue your past times and passionate pursuits, learn how now at www.melissagalt.com.